Joost Pijnenburg

My name is Joost Pijnenburg, an entrepreneur with a real passion for innovation and a strong link to family businesses. Since 2000, I've owned Gerla Products, a company that's specialised in producing clogs, garden clogs, and medical clogs since 1904. Gerla is proud to be a Royal Warrant holder, a prestigious title recognising our long-standing service to the Dutch Royal Family. In 2013, I also acquired Neskrid 4Allfeet, because I saw the potential to grow the company and create real value.

Following the acquisition, I transformed Neskrid into a leading specialist in (semi-)orthopaedic work and safety footwear. This led me to develop various innovative product ranges that respond to the evolving demands in health and safety. My focus is always on delivering high-quality, personalised solutions that meet the strictest standards.

I believe innovation is key to sustainable growth. That's why I continually invest in the latest technologies, including robotics, direct injection moulding, 3D scanning, 3D milling, 3D printing, and 3D spraying techniques. I'm also heavily involved in certifications, such as CE marking, ISO and NEN committees, ESF, and MDR, to ensure our products meet the highest quality and sustainability criteria.

With my companies in the Netherlands and Portugal, I'm focused not just on growth, but also on creating long-term solutions that add value for my children, our employees, and society as a whole.